The Path To Enchantment
Posted by Jon Littman on March 7, 2011 in Innovation, Publishing, Storytelling, Uncategorized

Read Guy Kawasaki’s new book. Now.

This is a man who breathes buzz. Others talk about how to create product lust, marketing momentum, and runaway sales.  Kawasaki is the original Apple evangelist, and in his latest book, he’s compressed a quarter century of wisdom.

When Kawasaki’s publisher first sent me Enchantment, Changing Hearts, Minds and Actions, a month ago I knew it would be a bestseller. The title, so important with any product or offering, is spot on. Kawasaki has hit on a captivating word—Enchantment—that elevates what we’d all like to be doing on our good days, enchanting customers, colleagues and partners, and, yes, inspiring ourselves to a level higher than we imagined possible. (For the rest of my review, check out