Tell Your Story In A Tour
Posted by Jon Littman on May 25, 2011 in Innovation, Storytelling

One week I was in New York helping a venerable brand try to regain the number one spot it had taken for granted. The next I was on vacation in Boulder, Colorado, discovering part of the solution to the East Coast firm’s challenge.

Boulder is a beautiful town, perched dramatically on the shoulder of the dramatic Flatirons and home to the University of Colorado. The world’s greatest marathon runners and cyclists train here, and nearly everyone seems vibrant, or at least incredibly fit, biking, running, climbing and hiking at all hours. But there’s another reason you or your company needs to visit. Here’s my piece on the value of a company tour on Alltop.