China Branding
Posted by Jon Littman on March 14, 2011 in Innovation, Performance, Storytelling

Would you eat a plate of pigeon heads? Do you know the lucky number in China? The worst possible gift to hand your host? My first trip to Asia has opened my eyes to how much more I need to know about China. Though I’ve had the good fortune to travel widely in Europe, Latin […]

The Path To Enchantment
Posted by Jon Littman on March 7, 2011 in Innovation, Publishing, Storytelling, Uncategorized

Read Guy Kawasaki’s new book. Now. This is a man who breathes buzz. Others talk about how to create product lust, marketing momentum, and runaway sales.  Kawasaki is the original Apple evangelist, and in his latest book, he’s compressed a quarter century of wisdom. When Kawasaki’s publisher first sent me Enchantment, Changing Hearts, Minds and Actions, […]

Examiner.com Interview: Behind the Scenes
Posted by Jon Littman on February 8, 2011 in Innovation, Publishing, Storytelling, Uncategorized

JOHN VALERI, THE HARTFORD BOOK EXAMINER, asked me some great questions about CRASHING AUGUSTA. “Long narrative stories are a challenge. You need to become close to your subjects without losing your edge or shading your portrayals. It’s natural and human to become friendly with people you spend a lot of time interviewing, but then you […]

Kirkus Reviews: Muscular reportage from the Pages of Playboy
Posted by Jon Littman on February 4, 2011 in Innovation, Publishing, Storytelling, Uncategorized

The Editors at Kirkus Reviews enjoyed Crashing Augusta! “Author and Playboy contributing editor Littman’s five feature-length articles demonstrate the power of shoe-leather reporting as a means of riveting readers… In one story, Littman gains entrance to one of the world’s most prestigious golf tournaments, the Masters—and does so by hobnobbing with Georgia gentry on $100 […]

Letting Go: The Innovation Edit
Posted by Jon Littman on February 1, 2011 in Innovation, Performance, Publishing, Storytelling

What can you lose? Let go of? Say goodbye to? The last few years I’ve increasingly found that a key part of the design and innovation process is asking myself what I don’t need—whether I’m working on a book, a website, branding, or helping to tell a company’s story. Finding the gems is critical, but […]


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