Tell Your Story In A Tour
Posted by Jon Littman on May 25, 2011 in Innovation, Storytelling

One week I was in New York helping a venerable brand try to regain the number one spot it had taken for granted. The next I was on vacation in Boulder, Colorado, discovering part of the solution to the East Coast firm’s challenge. Boulder is a beautiful town, perched dramatically on the shoulder of the […]

Foggy White House Storytelling
Posted by Jon Littman on May 11, 2011 in Innovation, Storytelling

Killing Osama bin Laden was surprisingly easy. It was getting the story straight in the age of Twitter and CNN that proved a nearly impossible mission.The meticulously planned assassination of bin Laden was so well executed that even a helicopter malfunction didn’t throw the team off their game. Not a single Navy Seal was shot […]

Sony’s Slow-Mo Story
Posted by Jon Littman on May 6, 2011 in Articles, Innovation, Storytelling

Sony has been in slow motion the past two weeks, stumbling on how to tell the story of a recent catastrophic intrusion into its on-line gaming network. Indecision doesn’t win in action games, and it’s been devastating to Sony’s reputation. The company has produced a textbook case study on how not to respond to a […]

Lost in Translation
Posted by Jon Littman on March 28, 2011 in Innovation, Publishing, Storytelling

Italy, France,  Holland, Switzerland, Greece,  Spain, Portugal, Mexico and Brazil. I’ve had the good fortune to travel and live in many corners of this glorious world. I thought I knew something about foreign cultures. That is until I recently made my first business trip to Hong Kong and China. It’s another world. Especially for an author […]

Chinese Brand Knockoffs
Posted by Jon Littman on March 21, 2011 in Innovation, Stories, Storytelling

We’ve all read about Chinese counterfeit brands. But what’s the reality? On my recent trip to Hong Kong and Shenzhen, I decided to see for myself. Here’s my latest piece in the Huffington Post:  

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