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Selling Apple Short « Snowball Narrative
Selling Apple Short
Posted by Jon Littman on May 22, 2012 in Innovation, Performance, Stories, Storytelling

Apple has succeeded by ruthlessly mapping out and designing genuinely new products and services for individuals. Meanwhile the imperial minded enterprises that ignored design and customers and slavishly catered to corporate mediocrity — Think Rim and Nokia — are fighting for their survival. Here’s the story of the high stakes narrative game in the HuffPost. http://www.huffingtonpost.com/jonathan-littman/shorting-apple_b_1531651.html