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Apple’s Goliath Effect « Snowball Narrative
Apple’s Goliath Effect
Posted by Jon Littman on May 22, 2012 in Articles, Innovation, Stories, Storytelling

The Goliath Effect explains the drastic shift in media, financial and public perceptions of Apple the past few weeks. This is about the power of story to move markets. Most of all this is a story about how the facts don’t matter when you’re targeting Goliath. Here’s the story in the Huffpost.  http://www.huffingtonpost.com/jonathan-littman/apples-goliath-effect_b_1472995.html