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Apple has succeeded by ruthlessly mapping out and designing genuinely new products and services for individuals. Meanwhile the imperial minded enterprises that ignored design and customers and slavishly catered to corporate mediocrity — Think Rim and Nokia — are fighting for their survival. Here’s the story of the high stakes narrative game in the HuffPost. http://www.huffingtonpost.com/jonathan-littman/shorting-apple_b_1531651.html
The Goliath Effect explains the drastic shift in media, financial and public perceptions of Apple the past few weeks. This is about the power of story to move markets. Most of all this is a story about how the facts don’t matter when you’re targeting Goliath. Here’s the story in the Huffpost. http://www.huffingtonpost.com/jonathan-littman/apples-goliath-effect_b_1472995.html
Orinda, Calif. — Coach Mike Teti stands up on his launch and tells the rowers in the sleek shell what lies ahead. “There’s a headwind. Then it flattens out, and then there’s a headwind at the end.” He pauses and fixes hard on the coxswain: “Make sure your calls are accurate.” Here’s the story in [...]
In the News
Amazon Review: Crashing Augusta
5.0 out of 5 stars sports writing at its best, December 15, 2010
By Harvey L. Myman (California) –
This review is from: Crashing Augusta: Real life tales of sports, men, and murder (Paperback)
“If you wondered whether smart, literate sports writing still exists, look no further than this powerful book from Jonathan Littman. And while his prose alone is worth the price of admission, the true strength in the book is found in Littman’s reporting. He takes the reader inside of the greatest institutions and events in sports, from the Super Bowl to the Masters, revealing often dark corners that will never be explored by the ESPN hype machine or the beat reporters who are beholden to the teams and the leagues. He also explores the worlds of steroids and the amazing subculture of the world’s fastest runners. This is, quite simply, a remarkable book that should be required reading in graduate journalism classes.”
— Harvey Myman, president of Rocket Science Productions and former Assistant Managing Editor at the Orange County Register.
Innovation Interview
Posted by Jon Littman on September 20, 2010 in Innovation, Performance, Storytelling, Uncategorized
“WE’VE ALL SEEN HOW A FEW MASTERFUL CEOs seem to single-handedly orchestrate company-wide innovation,
among them Steve Jobs, Richard Branson and Tony Hsieh…
Read More
http://blog.imaginatik.com/2010/09/17/innovation-interview-littman/
Fast Company: The 10 Faces of Innovation
By: Tom Kelley with Jonathan Littman
In an exclusive book excerpt from the general manager of Ideo, we meet the personality types it takes to keep creativity thriving–and the devil’s advocate at bay.
http://www.fastcompany.com/magazine/99/faces-of-innovation.html
